The Numbers Show
How important Traffic Reports are to Radio Listeners
Would you say you personally are experiencing more traffic or less traffic than one year ago?
70% say traffic is getting worse.
How interested are you in hearing traffic reports during time periods OTHER THAN rush hour?
Half of listeners have interest in traffic reports outside of rush hour.
Time spent in-car hours:minutes
AQH Rating
In-car AQH Increasing, At Home and At Work Decreasing.
Shopping Trends Show The Importance of Reaching Customers on the Road
In the course of a typical workweek, how often do you shop…
On your way home from work? 
After you get home from work?
While listening to a radio while in-car, have you ever heard of a sale or special that motivated you to visit a certain store?
Traffic sponsorship delivers immediate results for advertisers
Workers make many stops on their way home
Let your Skywords Representative show you how to turn traffic on the road into traffic for your business
*Edison Media Research Copyright © 1998-2004
Copyright Skywords Traffic Network 2004
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