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WHAT MAKES SKYWORDS TRAFFIC REPORTS A UNIQUE MEDIA OPPORTUNITY? |
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Potential extensive reach of the metropolitan motorist/commuter (amassive target audience) via fifty two AM and FM radio stations with one media buy.
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High frequency opportunity, 5 days a week, in prime breakfast and afternoon high drive time periods.
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Concise and up to the minute "Cottage Country Traffic" updates during the summer months.
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Maximize time on the slopes with "Ski Country Traffic" updates during the winter months.
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Reaching attentive metropolitan motorists who are listening for your brand I.D. and message. A recent survey published in "Radio and Records" magazine confirmed that listeners identified traffic information as the second most integral feature of a radio station's programming.
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Sponsorship association with a high profile, authoritative, public service broadcast vehicle in Canada's largest markets. SKYWORDS is the best traffic report available.
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This association provides a unique opportunity for promotional extensions:
+ Aerial Banner Advertising.
+ Surface vehicle/Aircraft signage
+ Motorist Aid Program
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WHAT MAKES SKYWORDS THE BEST TRAFFIC REPORTING SYSTEM IN CANADA?
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The quality, reliability and precision of the SKYWORDS traffic data system is significantly superior to conventional systems.
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 SKYWORDS heart lies in the Central Information Centers. Full time traffic specialists led by Captain Frank, Todd Bernard, Chris Taylor, Christina Kaake, Brendan Wickens, Colin Glennon, Ashley Greco, Lisa Morales and Fred Locking turn data into reports instantly.
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The Central Information Center is equipped with state of the art communication and computerized data sorting equipment. Incoming data is continuously processed and prioritized to reduce the Skywords traffic report turn around time to the absolute minimum, a major benefit to listeners.
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 Traffic and road condition data is fed to the SKYWORDS Central Information Centre as it happens from every possible information source including:
+ A fleet of dedicated Cessna 172 aircraft reporting exclusively to SKYWORDS.
+ Ground level vehicles patrolling continuously for SKYWORDS.
+ SKYWORDS’ access live camera feeds continuously provides vide monitoring of major arteries.
+ SKYWORDS is connected to all traffic authorities including Federal, Provincial and Local police, Provincial Transportation Ministries, local transit authorities as well as cab companies.
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