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' Skywords provides the most accurate, complete traffic information collection and dissemination system in Canada.' Traffic specialists located in regional information centres collect traffic information, synthesize it into reports, and customized it to fit the broadcast and programming requirements of participating radio and TV stations. Traffic information is gathered from Provincial police forces, aerial observation by aircraft over major urban arteries, camera surveillance of heavily used highways and mobile patrols on primary commuter routes. Data is entered into a working data base so that the most 'up-to-the-minute' information is only a keystroke away. Traffic reports from airborne broadcasts are wrapped with ground based information then broadcast to affiliated networks. Reports are available around the clock every 10 minutes or as required. In addition to radio broadcast Skywords fax service offers the same reports with the same frequency from 5:30 am to 12 am daily.
Skywords traffic reports are customized to the broadcast requirements and programming criteria of
 Skywords is proud of it's commitment to quality Canadian broadcasting and it's ongoing participation in the broadcast industry organizations. It participates and sponsors Canadian Music Week, participates with the Ontario Association of Broadcasters, the Canadian Advertising Foundation, the Canadian Association of Broadcasters and teh Radio Marketing Bureau. Skywords is also listed in Canadian Advertising Rates and Data, as well as Broadcaster Magazine.
For more information about joining the Skywords network please contact Ed Torres.
'...live airborne reports added an impressive dimension to our account.’
Toronto Radio Station TALK 640 win the 1996 Television News Director's Association 'Charlie Edwards Award' for it's spot news coverage of a fatal fire at 2 Forest Laneway on the morning of January 6, 1995. Dave Trafford, Assistant Program Director at TALK 640 had this to say about Skywords contribution to the coverage of the event:
'Your live airborne reports added an impressive dimension to our account of the worst high rise fire in the history of Metropolitan Toronto. It was obvious that the Forest Laneway fire effected traffic flow in the Yonge-Sheppard area but your reports included an appreciation for the human toll taken that morning. They were personal, descriptive and, best of all, they put me there. You should share in the congratulations and the honors and take pride in your excellent work.' individual stations. Reports are delievered when requested between 5:30 a.m. and 10:00 p.m. Skywords broadcasts on a UHF frequency. Aircraft fly at the optimum altitude for aerial surveillance. Aircraft and pilots are on standby 24 hours per day for emergency coverage. Airborne reporters deliver broadcasts to an information center reporting studio where they are mixed with the latest in recording equipment and sent to radio stations over telephone lines at specific feed times.
Skywords Traffic Reports - Providing traffic reports to Toronto | Ottawa | Mississauga | Vancouver | Edmonton | Calgary | Montreal | Halifax
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