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Skywords provides the most accurate, complete traffic information collection and dissemination system in Canada. Traffic specialists located in region
al information centres collect traffic information and merge it into reports. Then traffic specialists customize the information to fit the broadcast and programming requirements of participating radio and TV stations. Traffic information is gathered from Provincial police forces, aerial observation over major urban arteries, camera surveillance of heavily used highways and mobile patrols on primary commuter routes. Data is entered into a working data base so that the most 'up-to-the-minute' information is only a keystroke away. Traffic reports from airborne broadcasts are wrapped with ground based information then broadcast to affiliated networks. Reports are available around the clock as required digitally, via MP3 or SMS downloads.
Skywords traffic reports are customized to the broadcast requirements and programming criteria of each individual station. Reports are delivered when requested between 5:30 a.m. and 12:00 a.m. Skywords aircraft fly at the optimum altitude for aerial surveillance, broadcasting on an exclusive, licensed UHF frequency. Aircraft and pilots are on standby 24 hours per day for emergency coverage.
Skywords is proud of it's commitment to quality Canadian broadcasting and it's ongoing participation in the broadcast industry organizations. It participates and sponsors Canadian Music Week, the Ontario Association of Broadcasters, the Canadian Advertising Foundation, and the Radio Marketing Bureau. Skywords is also listed in Canadian Advertising Rates and Data, as well as Broadcaster Magazine.
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